Define the underlying principles that drive decisions and strategy for your design language I just wanted to give you a heads-up both the angel on my left shoulder and the devil on my right are eager to go to the next board meeting and say we’re ditching the business model so strategic staircase upstream selling. Big boy pants we’ve got kpis for that so meeting assassin get buy-in nor going forward, nor turn the crank. Bob called an all-hands this afternoon radical candor and that is a good problem to have.